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The Business Plan is not Just a Plan, but a Selling Document

Only one out of 20 business plans are read by prospective investors beyond the executive summary and only 6 out of 1000 business plans get funded on an average. The quality of the business plan is crucial for winning attention of investors, especially for a first-time entrepreneur who has no track record in managing own business. It is not only important for a business plan to have the right content, but it also must be organized into logical and clearly defined sections and presented in a way that is informative and maintains readers interest.

Your business plan should:

* Provide a roadmap showing how your company plans to achieve its goals.

* Provide Strengths-Weaknesses-Opportunities-Threats (SWOT) analysis

* Discuss your company's plans for the near and long-term future.

In writing your plan, you should keep it as short as possible while ensuring that you cover all the important topics in sufficient detail to substantiate your proposal. Investors only give you one chance. Address every key aspect of your plan: value proposition, financials, deal structure, marketing strategy, valuation and exit strategy – everything investors consider when they decide which projects to invest in.